Who we are

Phoenix Financial PR is a specialist boutique media relations consultancy and represents companies predominantly in the fields of asset management, wealth management and private banking. Phoenix enables clients to tap high quality expertise, free of the trappings and overheads typically associated with London consultancies, and was established in 2005.

13 years on, we have an impressive and varied list of clients, and draw upon our deeply experienced team and extensive network to provide them with the right blend of expertise for their individual needs. Our approach is agile, targeted and proven – as demonstrated by the length and depth of the relationships we enjoy with our clients and the media that matter to them.

Working with our clients as partners, we build relationships based on mutual respect, and enjoy long client tenure. Our close relationships with the media serving the broader investment community, built over many years, have helped to deliver outstanding media results over the longer term.

Our focus is on building awareness of companies, their leading spokespersons, products and services – and on the management of corporate reputation.

Our proposition centres on the delivery of senior strategic communications counsel, creative thinking and exacting writing standards.

We enjoy close relationships, built over many years, with the media serving the asset management, wealth management, discretionary fund management and private banking communities; family offices; the institutional and pension fund communities; strategic partners; networks; industry platforms; trusted advisers and others….. as well as many of the leading ‘go to’ commentators.

Our Team

Gordon Puckey

Founder and Managing Director

With almost three decades of experience in financial services PR and marketing, Gordon has worked with a number of leading PR firms over the course of his career – Streets, Lansons and Biss Lancaster included. An investment PR specialist, Gordon has partnered with some of the biggest brands in the fields of asset management, wealth management and private banking. Gordon has a proven track record in creating a media environment capable of promoting brand awareness and recognition, of supporting the drive to build assets under management and interest in his clients’ services – through several stock market cycles. His work has been recognised on numerous occasions, with awards from the IPR, PRCA, Citywealth and WealthBriefing.

Martin Wood

Senior PR Consultant

A specialist in financial services, Martin started his career in-house with Legal & General in 1979. He entered the world of PR consultancy in 1988 with Streets Communications, and is a co-founder of a number of highly successful PR and marketing agencies – The Paternoster Partnership, Reywood Communications and Concise PR. Underlining the quality of his advice and his ability to sustain a strategic PR campaign over the longer term, Martin has always boasted long client tenure and is one of the best connected consultants in the world of financial services.

Stephanie Spicer

PR Consultant

Stephanie has been a PR Consultant since 2005, having worked previously with Delaney PR and GCI. Her career in financial services PR and marketing followed more than 10 years as a journalist writing on personal finance and investment. Stephanie has held senior editorial positions with numerous leading titles, including Investment Week, Money Management, Corporate Adviser, Protection Strategy and Cover.

The way we work

We work to create a media environment which is capable of promoting brand awareness and recognition, and supporting the drive to gather assets.
We build our client account teams according to each client’s specific requirements, with a focus on senior counsel – and have partnered with a host of carefully selected firms over the years in developing our communication programmes. These include creative agencies, copywriters, digital communications specialists, website designers, media buyers and trainers, event organisers and awards bodies.

Our experience

We have partnered with some of the biggest names in asset management over the years – ABN AMRO, Artemis and Investec included – and with private banking and wealth management firms like Kleinwort Benson and London & Capital.
We have a proven track record for developing client businesses, brands and assets under management – the quality of our work underlined by the many prestigious PR awards we have received.

Our Services

Our proposition centres on the delivery of senior strategic communications counsel, creative thinking and exacting written standards – our client focus on building brand awareness, promoting investment funds and strategies, and on the management of corporate reputation.

We run highly active media-relations programmes with all of our clients, but have also undertaken issues management work for many high profile clients over the years and have successfully mitigated negative coverage by providing strategic counsel and working closely with senior stakeholders.

Who we work with

Why Phoenix

An award-winning PR consultancy.
Access to some of the strongest journalist relationships in the asset management and wealth management arena.
Creative and pragmatic media relations work.
Exacting written standards.
Proven track record in creating a positive media environment to enhance brand profile and support asset growth.
A genuine partnership approach.

Phoenix is PR agency of the year

Phoenix Financial PR was proud to have been crowned ‘PR Agency of the Year’ in the 2017 Citywealth Brand Management and Reputation Awards, emerging from a shortlist of much bigger firms to collect the prestigious Gold Award. Designed to recognise the business services function – the Awards showcase those firms who are best “supporting business profit and navigating reputational risk for their organisations.”
Underlining our standing as a specialist PR firm, Phoenix was also shortlisted for ‘Best Marketing or PR Campaign’ at the earlier WealthBriefing European Awards.

Get in touch

Please feel free to contact us at any time.