Who we are

Phoenix Financial PR represents companies operating predominantly in the fields of asset management, wealth management, private banking and financial planning.  We offer highly informed PR and communications consultancy, with specialist impact and responsible investing expertise.
Established in 2005, we draw upon our deeply experienced team and extensive network to provide our clients with a blend of expertise tailored to their individual requirements. Our approach is agile, targeted and proven – as demonstrated by the length and depth of the relationships we enjoy with our clients and the media that matter to them.
Working with our clients as partners, we build relationships based on mutual respect. Our close relationships with the media serving the broader investment community, built over many years, have helped to deliver outstanding media results over the longer term.


Gordon Puckey

Founder and Managing Director

Phoenix was established by Managing Director, Gordon Puckey. With more than three decades of experience in financial services PR and marketing, Gordon has worked with a number of leading PR firms and has partnered with some of the biggest brands in the fields of asset management, wealth management and private banking. He boasts a proven track record in creating a media environment capable of promoting brand awareness and recognition, of supporting the drive to build assets under management and interest in his clients’ services – through several stock market cycles.


2022 has already seen Phoenix shortlisted in the Investment Marketing and Innovation Awards for ‘Best Event Innovation.’ This follows a year in which we were declared ‘Financial Consultancy Firm of the Year’ in the Corporate LiveWire Awards, chosen as a Finalist in both the WealthBriefing European Awards and the Headlinemoney Awards, and shortlisted in the Asset Management Awards.
These leading industry awards serve as third party endorsement of our work and recognise the hard-working, high impact and innovative campaigns we continue to deliver for a range of clients year on year.

The way we work

We work to create a media environment which is capable of promoting brand awareness and recognition, and supporting the drive to gather assets.
We build our client account teams according to each client’s specific requirements, with a focus on senior counsel – and have partnered with a host of carefully selected firms over the years in developing our communication programmes.

Our experience

We have worked with some of the biggest names in asset management over the years – ABN AMRO, Artemis and Investec included – and with private banking and wealth management firms like Kleinwort Benson and London & Capital.
We have a proven track record for developing client businesses, brands and assets under management – the quality of our work underlined by the many prestigious PR awards we have received.

Our Services

Our proposition centres on the delivery of senior strategic communications counsel, creative thinking and exacting written standards. Our client focus is on building awareness of companies, their spokespersons, products and services – and on the management of corporate reputation.
We run highly active media relations programmes with all of our clients, social media programmes too, but have also undertaken issues management work for many clients over the years and have successfully mitigated negative coverage by providing strategic counsel and working closely with senior stakeholders.

International Capability

Phoenix is a member of International Financial Communications Group, a global network of specialist financial services communications consultancies, sharing a similar philosophy and focus.  IFCG members offer highly experienced public relations and communications professionals, each prioritising a high level of principal involvement on their client accounts, each using only senior staff in delivering their service and their liaison with the media.

Member consultancies benefit from the opportunity to offer their clients an international communications capability across leading global financial centres.  IFCG’s member consultancies presently include Sydney-based PritchittBland Communications and US-based DAI Partners, which has offices in New York, Los Angeles and Washington, D.C – with an Asia partner to be confirmed.

For more information, visit www.ifcghub.com

Who we work with

Why Phoenix

An award-winning PR consultancy.
Access to some of the strongest journalist relationships in the investment and wealth management arena.
Creative and pragmatic media relations work.
Exacting written standards.
Proven track record in creating a positive media environment to enhance brand profile and support asset growth.
A genuine partnership approach.

Get in touch

Please feel free to contact us at any time.